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Feb 22, 2022 (newstodate): Once again, SAS is devising a plan to rise from a cash-burning platform like a Phoenix: SAS Forward!
   -For many years, SAS has been burdened by an uncompetitive cost structure that prevents the company from reaching its full potential. Furthermore, the last two years have been the most challenging in the history of the aviation industry and the future remains unpredictable. Travel patterns and market conditions are changing and will have an additional impact on the company. -SAS is now, more than ever, in need of a new start, the company says in connection with its Fiscal Q1/22 results.
   -SAS will implement measures aimed at securing long-term competitiveness. Along with the already ongoing work of developing an efficient and profitable business, the company is therefore presenting its transformation plan: SAS FORWARD.
   -SAS will proactively adopt a full transformation of its business, including its network, fleet, labor agreements and other cost structures via a broad and comprehensive transformation plan. The plan includes leveraging the SAS brand, achieving unit cost competitiveness, rightsizing the fleet including refocusing long-haul, and building a  sustainable future.
   As en element in the new plan, SAS Connect and SAS Link established operations in Copenhagen and recruitment has started, and SAS will provide an update on the progress of the SAS FORWARD plan in April 2022.