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Nov 24,b 2020 (newstodate): Volumes of fresh Norwegian salmon to the Indian market do not qualify for a position on the statistics on Norway's salmon exports.
Still, India is one of the fastest growing markets globally for the food and beverage sector, with a young population that is increasingly well travelled and familiar with international cuisine. So there is indeed a demand for Norwegian seafood in India.
One company specializing in the Norway-India seafood trade is Bengaluru and Oslo-based Catch of Norway Seafood, set up in 2015 by Mark Alzawahra moving to India to set up a small office in Bengaluru to import and distribute salmon and other seafood to end customers in the country.
Starting out in the B2B segment with customers now comprising restaurants in 5-star hotels, premium and organic supermarkets as well as leading catering businesses across more than 10 cities in India, Catch of Norway is now also entering the B2C market, establishing its own customer channels allowing for individual customers across many cities in India to source seafood from Norway.
Norway's salmon exports to India were well positioned to reach Air India's flights between Delhi and Stockholm, in Sweden, since August 15, 2017, and the carrier's flights between Delhi and Copenhagen, Denmark, from September 16, 2017 - but it all changed as the carrier suspended flights to Scandinavia from March 2020 as the pandemic struck.
Playing an important role in the Norwegian seafood logistics to India is now Emirates SkyCargo.
In addition to passenger flights starting from September 2, 2014, the carrier also operates freighter flights to the Norwegian capital since October 2016, offering around 100 tonnes of cargo capacity per flight.
Seafood shipments to India are transferred to Emirates' flights at Dubai Airport, and even during the COVID-19 pandemic, Emirates SkyCargo has been operating regular cargo connections to Bengaluru, helping maintain the continuity of the supply chain.