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Feb 28, 2018 (newstodate): Japan has for years been the undisputed single largest market for Norway's seafood exports. Trends are worrying, though.
According to Norway's Seafood Council, a change in preferences is noticeable among Japan's younger generations leading to the entry of new seafood products and an over-all decline in seafood consumption.
In 2017, Norway's seafood exports to Japan accrued to 113,000 tonnes, but the value of the exports dropped by eight percent, y-o-y.
Still the seafood exports to Japan constituted 41 percent of the country's total exports to the Japanese market.
The trend is visible also in the weekly reports on export volumes of fresh salmon to the world's markets.
In the first seven weeks of 2018, Norway exported a total of 2,006 tonnes of salmon to Japan, compared to 2,018 tonnes during the same period in 2017, while export volumes in week 7 were only six tonnes above last year's level.
By comparison, exports of fresh salmon to China were 2,529 tonnes during the first seven weeks of 2017, compared to 291 tonnes in 2017.
The comparison is, admittedly, between apples and pears - but still indicative of future trends..
According to Norway's Seafood Council, a change in preferences is noticeable among Japan's younger generations leading to the entry of new seafood products and an over-all decline in seafood consumption.
In 2017, Norway's seafood exports to Japan accrued to 113,000 tonnes, but the value of the exports dropped by eight percent, y-o-y.
Still the seafood exports to Japan constituted 41 percent of the country's total exports to the Japanese market.
The trend is visible also in the weekly reports on export volumes of fresh salmon to the world's markets.
In the first seven weeks of 2018, Norway exported a total of 2,006 tonnes of salmon to Japan, compared to 2,018 tonnes during the same period in 2017, while export volumes in week 7 were only six tonnes above last year's level.
By comparison, exports of fresh salmon to China were 2,529 tonnes during the first seven weeks of 2017, compared to 291 tonnes in 2017.
The comparison is, admittedly, between apples and pears - but still indicative of future trends..