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Nov 02, 2017 (newstodate): Norwegian seafood exporters continue to work steadfastly on promoting the country's salmon and other seafood products in the Chinese market.
This week, some 420 Norwegian and Chinese companies in and around the seafood industry are meeting during a promotional event in Qingdao, the harbor city serving the nearby Chinese capital, arranged by Norway's Seafood Council.
The Seafood Council has also named a new Seafood Council Director China - Victoria Braathen, to be based in Shanghai from summer 2018 and replacing the current holder of the position during seven years, Sigmund Bjoergo.
Prior to 2010, the Norwegian salmon accounted for some 94 percent of Chinas salmon imports, but the Nobel prize-issue brought China's import of Norwegian salmon to a virtual halt, and today Norway's share of the Chinese imports of salmon is still down to 5-6 percent.
On December 29, 2016, the two countries issued a joint press release exposing Norway's ceremonial bow to Chinese requirements for respect and sovereignty while paving the road for resumption of trade and other activities.
However, despite several high-level Norwegian delegations, a Norway China Business Summit 2017, countless fact-finding teams and negotiation team efforts since early 2017, only limited progress has been seen in the market.
Earlier this year, the Norwegian Seafood Council said that China's total full-year import of Norwegian salmon might rise to 42,000 tonnes already in 2017, and other Norwegian estimates are that the export to China may reach 70,000 tonnes by 2020.
The Seafood's optimism has since dampened somewhat and no-one now expects the volumes exported to China in 2017 to be anywhere near the earlier 42,000 tonnes mark.
This week, some 420 Norwegian and Chinese companies in and around the seafood industry are meeting during a promotional event in Qingdao, the harbor city serving the nearby Chinese capital, arranged by Norway's Seafood Council.
The Seafood Council has also named a new Seafood Council Director China - Victoria Braathen, to be based in Shanghai from summer 2018 and replacing the current holder of the position during seven years, Sigmund Bjoergo.
Prior to 2010, the Norwegian salmon accounted for some 94 percent of Chinas salmon imports, but the Nobel prize-issue brought China's import of Norwegian salmon to a virtual halt, and today Norway's share of the Chinese imports of salmon is still down to 5-6 percent.
On December 29, 2016, the two countries issued a joint press release exposing Norway's ceremonial bow to Chinese requirements for respect and sovereignty while paving the road for resumption of trade and other activities.
However, despite several high-level Norwegian delegations, a Norway China Business Summit 2017, countless fact-finding teams and negotiation team efforts since early 2017, only limited progress has been seen in the market.
Earlier this year, the Norwegian Seafood Council said that China's total full-year import of Norwegian salmon might rise to 42,000 tonnes already in 2017, and other Norwegian estimates are that the export to China may reach 70,000 tonnes by 2020.
The Seafood's optimism has since dampened somewhat and no-one now expects the volumes exported to China in 2017 to be anywhere near the earlier 42,000 tonnes mark.