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Aug 04, 2016 (newstodate): Will Estonia's new airline Nordica prove a success?
Well, at least in the eyes of Stanislav Solomko, Associate Partner and Head of the Markets Russia, CIS, and Baltic States regarding Lufthansa Consulting's project for Nordica, airing his views in an interview by the Estonian newspaper Eesti Paevaleht also carried by Lufthansa Consulting's website.
- Air passengers can broadly be divided into two groups: those who are interested in the lowest possible price; and those who travel, for example, between Tallinn and Stockholm every day. The latter are clients who are prepared to pay more for the service they need. Passengers who will pay more are the most important ones in regional aviation, which is to say the business model Nordica follows, because no regional airline can compete with Ryanair or Wizz Air in terms of price, says Mr Solomko.
-This is where Estonia's new airline, Nordica, should succeed if they manage themselves properly. I am pretty sure they will, since Estonian Air was already one of the most cost-effective airlines in Europe.
-The decision of the European Commission that brought its activities to an end was an unfortunate one. So if Nordica manages to keep its costs under control and focuses on the right segment, they will be a success.
Well, at least in the eyes of Stanislav Solomko, Associate Partner and Head of the Markets Russia, CIS, and Baltic States regarding Lufthansa Consulting's project for Nordica, airing his views in an interview by the Estonian newspaper Eesti Paevaleht also carried by Lufthansa Consulting's website.
- Air passengers can broadly be divided into two groups: those who are interested in the lowest possible price; and those who travel, for example, between Tallinn and Stockholm every day. The latter are clients who are prepared to pay more for the service they need. Passengers who will pay more are the most important ones in regional aviation, which is to say the business model Nordica follows, because no regional airline can compete with Ryanair or Wizz Air in terms of price, says Mr Solomko.
-This is where Estonia's new airline, Nordica, should succeed if they manage themselves properly. I am pretty sure they will, since Estonian Air was already one of the most cost-effective airlines in Europe.
-The decision of the European Commission that brought its activities to an end was an unfortunate one. So if Nordica manages to keep its costs under control and focuses on the right segment, they will be a success.