newstodate.aero
Aug 28, 2014 (newstodate): Greenland's economy is in deep crisis, forcing Air Greenland to rethink its strategy accordingly.
-The current strategy built on expectations of an imminent surge in activities in and around Greenland driven by oil and mineral explorations. These expectations did not materialize, says Christian Keldsen, Air Greenland CCO.
-As these hopes have faded, in the short and medium terms at least, demands in the market are decreasing as well, and we will be forced to revise our strategy to adapt to these new realities.
-The process of adjusting the strategy will be concluded with only a few months, work has already started and several measures have been completed already. The new strategy will cover the period 2015-17 or 2018, says Mr Keldsen.
Air Greenland, owned by the Greenland Home Rule Government, SAS Group, and the government of Denmark, operates a fleet of 32 aircraft, including one airbus A330-200 used for transatlantic and charter flights, nine fixed-wing aircraft primarily serving the domestic network, and 22 helicopters feeding passengers from the smaller communities into the domestic airport network and including one remaining S-61 contracted to provide SAR capabilities in Greenland.
-The current strategy built on expectations of an imminent surge in activities in and around Greenland driven by oil and mineral explorations. These expectations did not materialize, says Christian Keldsen, Air Greenland CCO.
-As these hopes have faded, in the short and medium terms at least, demands in the market are decreasing as well, and we will be forced to revise our strategy to adapt to these new realities.
-The process of adjusting the strategy will be concluded with only a few months, work has already started and several measures have been completed already. The new strategy will cover the period 2015-17 or 2018, says Mr Keldsen.
Air Greenland, owned by the Greenland Home Rule Government, SAS Group, and the government of Denmark, operates a fleet of 32 aircraft, including one airbus A330-200 used for transatlantic and charter flights, nine fixed-wing aircraft primarily serving the domestic network, and 22 helicopters feeding passengers from the smaller communities into the domestic airport network and including one remaining S-61 contracted to provide SAR capabilities in Greenland.