newstodate.aero
Mar 03, 2014 (newstodate): Norway's growth rate in export cargo volumes by 30.7 percent, y-o-y, in January 2014 is astounding - but does not paint a full picture.
-First, January 2013 was marked by a temporary shortage of right-size salmon to the global market places - a situation that has since been overcome, says Morten Svendsen, Salmosped.
-Secondly, this year's Chinese New Year fell earlier than last year, also generating a statistical variation in the picture, so even if there is indeed a sustained growth in Norway's exports of fresh salmon we will see the curve flattering again over the year in contrast to the hectic jump in January.
-We are currently seeing a continued growth in volumes exported to North America, growth is also seen in Middle East and Southeast Asian markets while our traditional main market in Japan is still contracting a bit.
-Norwegian seafood exporters are benefiting from the significant increase in freighter uplift capacity at Oslo and I would expect the ratio between air and truck volumes of seafood to tip increasingly towards air transportation as this is undoubtedly a better product ensuring faster deliveries to markets, compared to trucking of seafood into continental hubs.
-Exporters should be prepared to accept a higher cargo rate for air services, and even if airlines occasionally complain of rock-bottom rates I would still maintain that if this should indeed be the case, they are themselves to blame, partially at least. After all, it is not the exporters or forwarders who set the rates in the market.
-In most cases, decisions on rates are made by airline executives farther down in Europe where competition is stiff and capacity in excess, This has a bearing on the rates set by their offices in our markets regardless of local conditions, says Mr Svendsen.
-First, January 2013 was marked by a temporary shortage of right-size salmon to the global market places - a situation that has since been overcome, says Morten Svendsen, Salmosped.
-Secondly, this year's Chinese New Year fell earlier than last year, also generating a statistical variation in the picture, so even if there is indeed a sustained growth in Norway's exports of fresh salmon we will see the curve flattering again over the year in contrast to the hectic jump in January.
-We are currently seeing a continued growth in volumes exported to North America, growth is also seen in Middle East and Southeast Asian markets while our traditional main market in Japan is still contracting a bit.
-Norwegian seafood exporters are benefiting from the significant increase in freighter uplift capacity at Oslo and I would expect the ratio between air and truck volumes of seafood to tip increasingly towards air transportation as this is undoubtedly a better product ensuring faster deliveries to markets, compared to trucking of seafood into continental hubs.
-Exporters should be prepared to accept a higher cargo rate for air services, and even if airlines occasionally complain of rock-bottom rates I would still maintain that if this should indeed be the case, they are themselves to blame, partially at least. After all, it is not the exporters or forwarders who set the rates in the market.
-In most cases, decisions on rates are made by airline executives farther down in Europe where competition is stiff and capacity in excess, This has a bearing on the rates set by their offices in our markets regardless of local conditions, says Mr Svendsen.