newstodate.aero
Oct 15, 2013 (newstodate): October 27, 2013, marks the day when Air Serbia, the re-invented Serb carrier JAT, will enter service with a new concept, new management, new aircraft and new schedules.
Behind the re-engineering of the ailing Serb carrier stands the Abu Dhabi-based carrier Etihad that is thus taking yet another step into the world's aviation through stakes in a growing number of airlines.
Etihad's first move was announced on December 2011, when the carrier took a 29.21 percent stake in Air Berlin.
This was followed with minority stakes in other airlines 40 percent in Air Seychelles, three percent in Aer Lingus, and 10 percent in Virgin Australia.
Etihad is also to take 24 percent of the shares in the Indian carrier Jet Airways - and the deal for the acquisition of 49 percent of the stake in JAT was signed on August 1, 2013, paving the road for the re-branded carrier Air Serbia now on the tarmac in Belgrade.
Based on ownership stakes, Etihad's strategy is to develop more code-shared routes with partners, coordinating mileage program, aligning product standards, and optimizing joint marketing and sales organizations to boost passenger volumes.
As one example, the Etihad-Air Berlin cooperation reportedly generated an extra one mio euro in revenues after its first year of operation.
Etihad's approach to stakes in other airlines was outlined in an interview with the carrier's CEO, James Hogan, published by IATA.
-Our objective is not to create our own airline alliance but to partner with like-minded airlines who share the same vision. Each airline still has its own bottom line and its own strategy. More than anything else, we look for an airline with a strong management team with a strong vision. Were certainly not looking to take on somebody else's problems.
The question is not if Etihad will continue its search for attractive airline stakes.
The question is rather: who's next?
Behind the re-engineering of the ailing Serb carrier stands the Abu Dhabi-based carrier Etihad that is thus taking yet another step into the world's aviation through stakes in a growing number of airlines.
Etihad's first move was announced on December 2011, when the carrier took a 29.21 percent stake in Air Berlin.
This was followed with minority stakes in other airlines 40 percent in Air Seychelles, three percent in Aer Lingus, and 10 percent in Virgin Australia.
Etihad is also to take 24 percent of the shares in the Indian carrier Jet Airways - and the deal for the acquisition of 49 percent of the stake in JAT was signed on August 1, 2013, paving the road for the re-branded carrier Air Serbia now on the tarmac in Belgrade.
Based on ownership stakes, Etihad's strategy is to develop more code-shared routes with partners, coordinating mileage program, aligning product standards, and optimizing joint marketing and sales organizations to boost passenger volumes.
As one example, the Etihad-Air Berlin cooperation reportedly generated an extra one mio euro in revenues after its first year of operation.
Etihad's approach to stakes in other airlines was outlined in an interview with the carrier's CEO, James Hogan, published by IATA.
-Our objective is not to create our own airline alliance but to partner with like-minded airlines who share the same vision. Each airline still has its own bottom line and its own strategy. More than anything else, we look for an airline with a strong management team with a strong vision. Were certainly not looking to take on somebody else's problems.
The question is not if Etihad will continue its search for attractive airline stakes.
The question is rather: who's next?