newstodate.aero
Feb 09, 2012 (newstodate): Finnair is looking into possibilities for a cost-effective expansion of the company's presence in the Nordic countries.
The solution might be forming a Joint Venture with one or more cooperation partners aiming to establish new bases and expand the company's network in the Nordic Countries.
-The potential joint venture would expand our home base to cover the entire Nordic region. This requires a more cost competitive business model for our short-haul traffic, and this is what the potential partnership aims at, says Mika Vehvil�inen, Finnair CEO.
-For our customers, this would mean better connections and more opportunities to fly with Finnair. This would also support our Asian strategy through increased feeder traffic for our Asian destinations and better presence in key cities throughout the Nordic region, he says.
In addition to strengthening its position in the Nordic countries, the company also seeks to improve the profitability of its loss-making European traffic. The joint venture model could allow Finnair to operate some or all of its European traffic at a significantly lower cost, while Finnairs own operations would concentrate more on long haul traffic.
With this new strategy, Finnair seeks to boost its competitive power against other carriers in the region, notably SAS and Norwegian.
The solution might be forming a Joint Venture with one or more cooperation partners aiming to establish new bases and expand the company's network in the Nordic Countries.
-The potential joint venture would expand our home base to cover the entire Nordic region. This requires a more cost competitive business model for our short-haul traffic, and this is what the potential partnership aims at, says Mika Vehvil�inen, Finnair CEO.
-For our customers, this would mean better connections and more opportunities to fly with Finnair. This would also support our Asian strategy through increased feeder traffic for our Asian destinations and better presence in key cities throughout the Nordic region, he says.
In addition to strengthening its position in the Nordic countries, the company also seeks to improve the profitability of its loss-making European traffic. The joint venture model could allow Finnair to operate some or all of its European traffic at a significantly lower cost, while Finnairs own operations would concentrate more on long haul traffic.
With this new strategy, Finnair seeks to boost its competitive power against other carriers in the region, notably SAS and Norwegian.