newstodate.aero
Sep 30, 2011 (newstodate): Estonian Air has now presented some of its basic points of departure for a new strategy, and detailed proposals on the new strategy will next be sent to the Supervisory Board of Estonian Air and the Ministry of Economic Affairs and Communications for approval, expected within a month.
While details are thus not currently available, it has been stated that Estonian Air plans to develop from a being regional carrier to becoming a hub-and-spoke network airline with an expanding network and more new destinations.
-Recent trends in the aviation market give us a unique opportunity to enlarge the Tallinn Airport into a regional hub, which can be served by Estonian Air and lets also other operators bring in more passengers. In order to ensure sustainable development and growth we need to increase the amount of passengers flying through Tallinn, Joakim Helenius, Estonian Air Chairman of the Supervisory Board of Estonian Air, said at an International Tourism Conference in Tallinn on September 29, 2011.
The planned new strategy will require significant investments that will come not only from the state but also from other parties, which might indicate visions of new partnerships.
According to Mr Helenius, 2013 will be the first year to show the potentials of the new strategy.
Beyond that, Estonian Air currently declines to provide more details on the new strategy.
In November 2010, Mr Helenius told reporters at a conference that the airline needed more destinations, and the answer might be a strategy of routing Estonian flights from Tallinn to end destinations through other airports in e.g. Poland or Lithuania to catch more passengers in an effort to boost sales and revenues.
Only routes with satisfactory yields would then be operated point-to-point, while the carrier should build a network with more destinations than supported by the local market solely.
The carrier's CEO, Tero Taskila has also said the carrier would probably end up with a fleet of 15 aircraft by 2015.
Estonian Air is now operating two CRJ900 aircraft, one more will be delivered in December this year, and the carrier also holds options for a further three CRJ900.
Estonian Air is also operating two Boeing 737-300, two Boeing 737-500 and two SAAB340 aircraft.
While details are thus not currently available, it has been stated that Estonian Air plans to develop from a being regional carrier to becoming a hub-and-spoke network airline with an expanding network and more new destinations.
-Recent trends in the aviation market give us a unique opportunity to enlarge the Tallinn Airport into a regional hub, which can be served by Estonian Air and lets also other operators bring in more passengers. In order to ensure sustainable development and growth we need to increase the amount of passengers flying through Tallinn, Joakim Helenius, Estonian Air Chairman of the Supervisory Board of Estonian Air, said at an International Tourism Conference in Tallinn on September 29, 2011.
The planned new strategy will require significant investments that will come not only from the state but also from other parties, which might indicate visions of new partnerships.
According to Mr Helenius, 2013 will be the first year to show the potentials of the new strategy.
Beyond that, Estonian Air currently declines to provide more details on the new strategy.
In November 2010, Mr Helenius told reporters at a conference that the airline needed more destinations, and the answer might be a strategy of routing Estonian flights from Tallinn to end destinations through other airports in e.g. Poland or Lithuania to catch more passengers in an effort to boost sales and revenues.
Only routes with satisfactory yields would then be operated point-to-point, while the carrier should build a network with more destinations than supported by the local market solely.
The carrier's CEO, Tero Taskila has also said the carrier would probably end up with a fleet of 15 aircraft by 2015.
Estonian Air is now operating two CRJ900 aircraft, one more will be delivered in December this year, and the carrier also holds options for a further three CRJ900.
Estonian Air is also operating two Boeing 737-300, two Boeing 737-500 and two SAAB340 aircraft.