newstodate.aero
Sep 21, 2011 (newstodate): The largest European regional carrier Flybe studied market conditions carefully before entering the Nordic and Baltic markets.
-We actually spent two years of market research before finally deciding to go for it in the form of a JV with Finnair, says Mike Rutter, Flybe Europe managing director.
-The same approach will be taken towards considering adding other markets in the region, which might potentially include Ukraine, Belarus and others. But at the current stage we have challenges enough before us in the Nordic and Baltic region before taking new steps.
-We are strongly focused on Finland in the first phase, where 50 percent of our operations will be scheduled flights and the other 50 percent driven by our contract with Finnair to feed traffic to and from their route network. As business grows, I am confident that the proportion of scheduled flights in the form of new point-to-point traffic will outgrow the contract flying.
-We are up against competition in all markets, but it is obvious that the Nordic and Baltic air transport markets are highly fragmented, and none of the existing carriers have the critical mass to match our scale of economics.
-After opening up in Finland and Estonia, we will expand into Denmark. Sweden and Latvia in 2012-13, and after that comes adding operations in the Norwegian market, says Mr Rutter.
-We actually spent two years of market research before finally deciding to go for it in the form of a JV with Finnair, says Mike Rutter, Flybe Europe managing director.
-The same approach will be taken towards considering adding other markets in the region, which might potentially include Ukraine, Belarus and others. But at the current stage we have challenges enough before us in the Nordic and Baltic region before taking new steps.
-We are strongly focused on Finland in the first phase, where 50 percent of our operations will be scheduled flights and the other 50 percent driven by our contract with Finnair to feed traffic to and from their route network. As business grows, I am confident that the proportion of scheduled flights in the form of new point-to-point traffic will outgrow the contract flying.
-We are up against competition in all markets, but it is obvious that the Nordic and Baltic air transport markets are highly fragmented, and none of the existing carriers have the critical mass to match our scale of economics.
-After opening up in Finland and Estonia, we will expand into Denmark. Sweden and Latvia in 2012-13, and after that comes adding operations in the Norwegian market, says Mr Rutter.