newstodate.aero
Dec 02, 2011 (newstodate): This year was not bad to the Norwegian exports of fresh salmon by air transportation - but hardly on a par with 2010.
-There is still no change in the situation concerning the Chinese market that remains closed to Norway's salmon exports. Only Hong Kong is still open to us, but with volumes below last year's as well, says Morten Svendsen, Salmosped managing director.
-The largest surprise in 2011 has probably been the incredibly fast recovery of the Japanese market that was severely hit by natural as well as nuclear disasters earlier in the year. The Japanese market has not only recovered as to Norwegian salmon, but even increased above levels in 2010, and Japan has thus consolidated its position as the single largest market for exports of Norwegian fresh salmon.
-As has earlier been noticed, the boom in exports to the US market proved short-lived as the Chilean production picked up faster than expected. There is still a market in the USA, but at modest levels.
-Hopes for new markets to develop in 2011 also proved unfulfilled, probably also due to the impact from the sustained global economic and financial crisis. Israel and Taiwan did grow, but at modest levels.
-It should be noted also that the competitive power in the global marketplace of Norway's salmon export has been impacted by the strength throughout the year of the Norwegian Krone against foreign currencies. This has been easing somewhat over the last few months but it still remains a problem for the exports.
-On the positive side, we benefit from steady services by Korean Air Cargo, now 10 years in Norway with freighters, as well as newcomers like Thai Airways and most recently Qatar Airways. Also the entrance by Emirates at Copenhagen Airport, and the sustained good services by carriers like Singapore Airlines Cargo and Finnair Cargo secures a consistent provision of cargo uplift, in addition to the trucking into major European hubs from Norway.
-All in all, this bodes well for the future and we are seeing a positive development as to seafood air logistics, says Mr Svendsen.
The annual volume of Norway's seafood exports by air is normally estimated to be around 70-75,000 tonnes.
-There is still no change in the situation concerning the Chinese market that remains closed to Norway's salmon exports. Only Hong Kong is still open to us, but with volumes below last year's as well, says Morten Svendsen, Salmosped managing director.
-The largest surprise in 2011 has probably been the incredibly fast recovery of the Japanese market that was severely hit by natural as well as nuclear disasters earlier in the year. The Japanese market has not only recovered as to Norwegian salmon, but even increased above levels in 2010, and Japan has thus consolidated its position as the single largest market for exports of Norwegian fresh salmon.
-As has earlier been noticed, the boom in exports to the US market proved short-lived as the Chilean production picked up faster than expected. There is still a market in the USA, but at modest levels.
-Hopes for new markets to develop in 2011 also proved unfulfilled, probably also due to the impact from the sustained global economic and financial crisis. Israel and Taiwan did grow, but at modest levels.
-It should be noted also that the competitive power in the global marketplace of Norway's salmon export has been impacted by the strength throughout the year of the Norwegian Krone against foreign currencies. This has been easing somewhat over the last few months but it still remains a problem for the exports.
-On the positive side, we benefit from steady services by Korean Air Cargo, now 10 years in Norway with freighters, as well as newcomers like Thai Airways and most recently Qatar Airways. Also the entrance by Emirates at Copenhagen Airport, and the sustained good services by carriers like Singapore Airlines Cargo and Finnair Cargo secures a consistent provision of cargo uplift, in addition to the trucking into major European hubs from Norway.
-All in all, this bodes well for the future and we are seeing a positive development as to seafood air logistics, says Mr Svendsen.
The annual volume of Norway's seafood exports by air is normally estimated to be around 70-75,000 tonnes.