newstodate.aero
Oct 14, 2011 (newstodate): IATA's battle for implementation of the e-freight seems to be still an up-hill struggle.
IATA's global target for 2011 is to see 10 percent of the airfreight in the e-freight lane, 20 percent in 2012, and 100 percent by 2015 - where feasible.
But the process is still slow in the Nordic markets, where Sweden is reportedly in the lead.
-We have seen that the quality of the messages exchanged between the forwarder, the handling companies and the airlines needs to be improved. We will look into offering some kind of brush-up training, as we find that training is certainly needed in several areas in our local markets, says an IATA official.
In Scandinavia, the implementation of e-freight by SAS Cargo was linked to the launch of a new product, EuroeXpress, in 2009, which immediately boosted e-freight volumes to about 10 percent of the carrier's total bookings.
The timing, however, proved to be most unfortunate, coinciding with the full collapse of the global finances and economy in a deep crisis hitting hard on air cargo. So the percentage of e-freight bookings fell to two-three percent and even lower.
-With the crisis then and the later down-sizing of SAS Cargo, the project was silently put to rest, and it remains to be seen which role e-freight will play in the future, Anders Hundahl, SAS Cargo director products and prices, told newstodate on August 18, 2011.
IATA's global target for 2011 is to see 10 percent of the airfreight in the e-freight lane, 20 percent in 2012, and 100 percent by 2015 - where feasible.
But the process is still slow in the Nordic markets, where Sweden is reportedly in the lead.
-We have seen that the quality of the messages exchanged between the forwarder, the handling companies and the airlines needs to be improved. We will look into offering some kind of brush-up training, as we find that training is certainly needed in several areas in our local markets, says an IATA official.
In Scandinavia, the implementation of e-freight by SAS Cargo was linked to the launch of a new product, EuroeXpress, in 2009, which immediately boosted e-freight volumes to about 10 percent of the carrier's total bookings.
The timing, however, proved to be most unfortunate, coinciding with the full collapse of the global finances and economy in a deep crisis hitting hard on air cargo. So the percentage of e-freight bookings fell to two-three percent and even lower.
-With the crisis then and the later down-sizing of SAS Cargo, the project was silently put to rest, and it remains to be seen which role e-freight will play in the future, Anders Hundahl, SAS Cargo director products and prices, told newstodate on August 18, 2011.