newstodate.aero
Sep 18, 2009 (newstodate): While few details in the new strategy, presented for government approval this week for the Serb carrier JAT have yet been made public, the carrier's need for joining one of the major airline alliances has been made clear.
JAT will not be able to survive on its own without a direct affiliation to a major airline alliance, and speculations are if the eventual choice will be joining the Star Alliance or the Skyteam Alliance, sources say.
Also part of the strategy will be to focus on building up traffic between Serbia and the other new nations in the former Yugoslavia in order to secure a role as the leading carrier in the Balkan region, which will boost the airline's value as a member of an airline alliance, sources say.
The airline will also need a stronger critical mass of at least 1.5 mio passengers per year, compared to the estimated total of 1.1 mio passengers in 2009.
JAT will not be able to survive on its own without a direct affiliation to a major airline alliance, and speculations are if the eventual choice will be joining the Star Alliance or the Skyteam Alliance, sources say.
Also part of the strategy will be to focus on building up traffic between Serbia and the other new nations in the former Yugoslavia in order to secure a role as the leading carrier in the Balkan region, which will boost the airline's value as a member of an airline alliance, sources say.
The airline will also need a stronger critical mass of at least 1.5 mio passengers per year, compared to the estimated total of 1.1 mio passengers in 2009.