newstodate.aero
Dec 03, 2009 (newstodate): The Board of Icelandair Group has decided to simplify the business model in order to reflect a change in the business environment.
The change of strategy marks the end of a period in Icelandair Group's history where the focus was on acquired growth, mostly outside of Iceland.
The future focus of Icelandair Group will be on the operations of Icelandair, Icelandic Tourism and the Hub and Spoke concept that has been a pivotal part of Icelandair's business model for decades, as well as related services.
Under the new plan, non-core operations will be divested when market conditions become favorable.
Poised for sale, when conditions improve, are Group subsidiaries Smartlynx, formerly LatCharter, in Latvia, acquired in 2006, the Icelandic cargo capacity provider Bluebird Cargo that was acquired in 2005, and the Czech Travel Service, acquired in 2007.
The change of strategy marks the end of a period in Icelandair Group's history where the focus was on acquired growth, mostly outside of Iceland.
The future focus of Icelandair Group will be on the operations of Icelandair, Icelandic Tourism and the Hub and Spoke concept that has been a pivotal part of Icelandair's business model for decades, as well as related services.
Under the new plan, non-core operations will be divested when market conditions become favorable.
Poised for sale, when conditions improve, are Group subsidiaries Smartlynx, formerly LatCharter, in Latvia, acquired in 2006, the Icelandic cargo capacity provider Bluebird Cargo that was acquired in 2005, and the Czech Travel Service, acquired in 2007.