newstodate.aero
Nov 11, 2009 (newstodate): Swedish producer of de-icing systems and vehicles, Safeaero has named a new agent to market and sell its products in Russia/CIS.
Effective from January 1, 2010, the Russian company Mercator will be entrusted with the task to open up the vast markets for the Swedish products.
-Russia and CIS are extremely potent, and given the size of these markets we are obviously keen to gain a foot-hold, says Michal Hak, Safeaero Head of marketing & sales.
-At the same time these markets are very difficult to penetrate from the outside, and Safeaero has seen the value of finding the right agent to promote its products there. We have actually sold de-icing vehicles to both Moscow Domodedovo and Vnukovo Airport, but the potentials are of course still untapped.
-While strengthening the efforts in the Russian and CIS market, we are also increasing our focus on the US market that also abounds in business opportunities, while European sales continue to form the mainstay of our business.
-Our main asset and leading edge remains the one-man systems concept that allows the full de-icing procedure to be managed by just one man that is capable of driving the de-icing vehicle as well as performing the de-icing of the aircraft from his cabin. This is highly cost-effective, and experience shows that very little training of the operator is needed.
-We have delivered around 25 units in 2009, which is highly satisfactory. Lead-times from order-placing to delivery are rather long, so we will have to put in extra efforts now to cover up for the effects from the current financial crisis as they are felt in the coming period, says Mr Hak.
Effective from January 1, 2010, the Russian company Mercator will be entrusted with the task to open up the vast markets for the Swedish products.
-Russia and CIS are extremely potent, and given the size of these markets we are obviously keen to gain a foot-hold, says Michal Hak, Safeaero Head of marketing & sales.
-At the same time these markets are very difficult to penetrate from the outside, and Safeaero has seen the value of finding the right agent to promote its products there. We have actually sold de-icing vehicles to both Moscow Domodedovo and Vnukovo Airport, but the potentials are of course still untapped.
-While strengthening the efforts in the Russian and CIS market, we are also increasing our focus on the US market that also abounds in business opportunities, while European sales continue to form the mainstay of our business.
-Our main asset and leading edge remains the one-man systems concept that allows the full de-icing procedure to be managed by just one man that is capable of driving the de-icing vehicle as well as performing the de-icing of the aircraft from his cabin. This is highly cost-effective, and experience shows that very little training of the operator is needed.
-We have delivered around 25 units in 2009, which is highly satisfactory. Lead-times from order-placing to delivery are rather long, so we will have to put in extra efforts now to cover up for the effects from the current financial crisis as they are felt in the coming period, says Mr Hak.