newstodate.aero
Jan 23, 2007 (newstodate): In 2006, Lufthansa Cargo aggregated some 6,800 tonnes of cargo in the Danish market, described as Scandinavia's toughest.
-This indicates a stagnation in our volumes as the Danish airfright market experienced growth by about six percent. The net result is that we lost in market share, and we will of course work hard to regain our position, says Kay Wichmann, Lufthansa Cargo director Nordic & Baltic countries.
-But if we turn to the yield is was even worse in Denmark in 2006 than in the other Nordic markets. The reason is obvious: Copenhagen Airport is trafficked by a host of airlines, including freighter operators, and this greatly intensifies the competition far beyond the level in e.g. Sweden.
-Another factor contributing to our challenges in the Danish market is the strong orientation of Danish exports towards markets in North America, China and Japan. This is not exactly matched by our traffic options from Copenhagen that are rather aiming at markets in the Middle East, Africa and India.
-In Denmark, as in other markets, we also see a structural change in the industry, and a shift in demand from high-yield prime products to general cargo where rates are inflated by the abundance of capacity in the market.
-We will, of course, work hard to turn the tide in 2007, and the challenges will be met with a strong drive for profitability, focus on quality, and enhanced customer services, says Mr Wichmann.
-This indicates a stagnation in our volumes as the Danish airfright market experienced growth by about six percent. The net result is that we lost in market share, and we will of course work hard to regain our position, says Kay Wichmann, Lufthansa Cargo director Nordic & Baltic countries.
-But if we turn to the yield is was even worse in Denmark in 2006 than in the other Nordic markets. The reason is obvious: Copenhagen Airport is trafficked by a host of airlines, including freighter operators, and this greatly intensifies the competition far beyond the level in e.g. Sweden.
-Another factor contributing to our challenges in the Danish market is the strong orientation of Danish exports towards markets in North America, China and Japan. This is not exactly matched by our traffic options from Copenhagen that are rather aiming at markets in the Middle East, Africa and India.
-In Denmark, as in other markets, we also see a structural change in the industry, and a shift in demand from high-yield prime products to general cargo where rates are inflated by the abundance of capacity in the market.
-We will, of course, work hard to turn the tide in 2007, and the challenges will be met with a strong drive for profitability, focus on quality, and enhanced customer services, says Mr Wichmann.