newstodate.aero
Aug 22, 2006 (newstodate): BA World Cargo is planning a major offensive to recapture its share of the airmail market.
Airmail is one of the products to be handled at BA World Cargo's new Premia facility at London Heathrow.
Due to its worldwide route network out of London, comprising some 200 destinations in over 80 countries, BA World Cargo expects to fetch a share in the highly competitive airmail market, with Royal Mail that operates a terminal immediately adjacent to the Premia terminal as a potential launch customer.
From 2001 BA World Cargo lost its foothold in the narrow-body airmail market due to its inability to handle loose freight during the troubled and extended implementation of its Ascentis Terminal.
The company has, however, remained in the wide-body airmail market that uses containerised freight shipments, as opposed to loose mail bags in the narrow-body market.
-Despite generally rather low rates, airmail is very attractive cargo as it provides a steady flow of shipments under a longer-term contract. This would provide yet another venue to capitalising on the airline's capacity in a period of declining yields, says Andrew Southey, BA World Cargo global products commercial manager.
Airmail is one of the products to be handled at BA World Cargo's new Premia facility at London Heathrow.
Due to its worldwide route network out of London, comprising some 200 destinations in over 80 countries, BA World Cargo expects to fetch a share in the highly competitive airmail market, with Royal Mail that operates a terminal immediately adjacent to the Premia terminal as a potential launch customer.
From 2001 BA World Cargo lost its foothold in the narrow-body airmail market due to its inability to handle loose freight during the troubled and extended implementation of its Ascentis Terminal.
The company has, however, remained in the wide-body airmail market that uses containerised freight shipments, as opposed to loose mail bags in the narrow-body market.
-Despite generally rather low rates, airmail is very attractive cargo as it provides a steady flow of shipments under a longer-term contract. This would provide yet another venue to capitalising on the airline's capacity in a period of declining yields, says Andrew Southey, BA World Cargo global products commercial manager.