newstodate.aero
Aug 22, 2006 (newstodate): A sustained drop in cargo yields drives re-thinking at BA World Cargo.
-The launch of our new express products, Prioritise and Constant Climate is our response to constantly falling yields in the air cargo industry, says Gareth Kirkwood, BA World Cargo managing director.
-The re-defined series of BAWC premium products reflects our effort to capitalise on the airline industry's most precious assets: time and space. We have been listening to our customers and invested more than half a billion British Pounds over the last 10 years, including 15 million in the latest addition, the Premia facility to round of our positioning in the market.
Premium products constitute about 11 percent of the total volumes lifted by BAWC, but the carrier declines to comment on the contribution from premium products to the company's revenues.
-The launch of our new express products, Prioritise and Constant Climate is our response to constantly falling yields in the air cargo industry, says Gareth Kirkwood, BA World Cargo managing director.
-The re-defined series of BAWC premium products reflects our effort to capitalise on the airline industry's most precious assets: time and space. We have been listening to our customers and invested more than half a billion British Pounds over the last 10 years, including 15 million in the latest addition, the Premia facility to round of our positioning in the market.
Premium products constitute about 11 percent of the total volumes lifted by BAWC, but the carrier declines to comment on the contribution from premium products to the company's revenues.