newstodate.aero
Mar 20, 2006 (newstodate): Gaming equipment, such as Microsoft's new Xbox 360 system is certainly not just only for fun; big money is involved.
To maintain unprecented levels of secrecy around the product launch, Microsoft bypassed any normal tender procedures when transferring the logistics task to BAX Global.
Microsoft targeted three primary world markets for the launch, each just a week apart. The US launch was on November 22, followed on December 2 by the European debut, and Japan on December 10.
Between mid-October 2005 and early February 2006, BAX Global operated 87 charter flights on B747 freighters for Microsoft, transporting Xbox 360 systems from Hong Kong to the US and Europe.
For Japan, a combination of commercial air capacity and ocean freight was used.
All operations were surrounded by deep secrecy at all stages, with no specifications of product, destination, or clients.
To maintain unprecented levels of secrecy around the product launch, Microsoft bypassed any normal tender procedures when transferring the logistics task to BAX Global.
Microsoft targeted three primary world markets for the launch, each just a week apart. The US launch was on November 22, followed on December 2 by the European debut, and Japan on December 10.
Between mid-October 2005 and early February 2006, BAX Global operated 87 charter flights on B747 freighters for Microsoft, transporting Xbox 360 systems from Hong Kong to the US and Europe.
For Japan, a combination of commercial air capacity and ocean freight was used.
All operations were surrounded by deep secrecy at all stages, with no specifications of product, destination, or clients.