newstodate.aero
MAY 18, 2005 (newstodate): British Airways World Cargo has defined 30 "red routes" for special attention as to yield management.
-These routes are the routes where capacity is critical. Capacity is our "scarce resource", and it calls for stringent measures to optimise utilization, says Keith Packer, BAWC VP marketing.
The "red routes" include routes to destinations like New York, Los Angeles, and Johannesburg.
Next in the pipeline to be termed "red routes" are 20 routes into the company's hub in London.
Accept for bookings for shipments on these routes are firmed up after scrutiny of total booking situation, status of the customer, and eventually yields management decisions to secure the highest revenue available.
-These routes are the routes where capacity is critical. Capacity is our "scarce resource", and it calls for stringent measures to optimise utilization, says Keith Packer, BAWC VP marketing.
The "red routes" include routes to destinations like New York, Los Angeles, and Johannesburg.
Next in the pipeline to be termed "red routes" are 20 routes into the company's hub in London.
Accept for bookings for shipments on these routes are firmed up after scrutiny of total booking situation, status of the customer, and eventually yields management decisions to secure the highest revenue available.