newstodate.aero
FEB 08, 2005 (newstodate): Despite growing sales in its last quarter and rising load factors, British Airways World Cargo still sees its cargo yields declining.
-We are constantly chasing costs that can be cut, but generally speaking our production has already been trimmed to match the market, says Tony Nothman, BAWC VP Europe and African Continent.
-We have also succesfully implemented strict yield management to ensure the optimisation of capacity on each single departure. This has taken us a long way towards attaining the after all rather positive results now announced.
-Besides the sustained unfavorable imbalances of currencies involved, the problem remains that in many markets it is still not easy to sell the premium cargo products as there is an abundance of cargo capacity in the market from Europe towards the Far East due to the insatiable demand in capacity from China and other Asian countries. This really puts stong pressure on the European market, says Tony Nothman.
-We are constantly chasing costs that can be cut, but generally speaking our production has already been trimmed to match the market, says Tony Nothman, BAWC VP Europe and African Continent.
-We have also succesfully implemented strict yield management to ensure the optimisation of capacity on each single departure. This has taken us a long way towards attaining the after all rather positive results now announced.
-Besides the sustained unfavorable imbalances of currencies involved, the problem remains that in many markets it is still not easy to sell the premium cargo products as there is an abundance of cargo capacity in the market from Europe towards the Far East due to the insatiable demand in capacity from China and other Asian countries. This really puts stong pressure on the European market, says Tony Nothman.