newstodate.aero
NOV 19, 2003 (newstodate): In a surprising move, Lufthansa Cargo has openly declared its intention to face the current crises in the air cargo industry by engaging in the rates cut frenzy.
-Lufthansa Cargo is again aiming for volume growth on the back of appreciable price cuts. The move reflects the response of the world market leader in the airfreight business to mounting competitive pressures, especially in the German domestic market. It will, above all, offer customers long-term capacity acceptance agreements at favourable rates, the company says in a release.
-With its offensive, Lufthansa Cargo has set its sights on gaining additional market share in its German domestic markets well as other European core markets. It also intends to improve its competitive clout against competitors from the mid-price segment.
-The German market is among the most attractive in Europe. The measures we are taking will send a strong signal to our customers and, naturally, to competitors as well: Lufthansa Cargo will go to every length to defend and expand its position in its domestic market, says Andreas Otto, Lufthansa Cargo Board Member Marketing and Sales.
-The price offensive is combined with wide-ranging measures to sharpen the focus on the customer. To that end, Lufthansa Cargo will tailor its entire business processes to address specific customer needs even more strongly than hitherto. Aside from strengthening the company's ties with existing customers, those measures are designed to further the acquisition of new clients through attractive and professional logistics services, the message reads.
-Lufthansa Cargo is again aiming for volume growth on the back of appreciable price cuts. The move reflects the response of the world market leader in the airfreight business to mounting competitive pressures, especially in the German domestic market. It will, above all, offer customers long-term capacity acceptance agreements at favourable rates, the company says in a release.
-With its offensive, Lufthansa Cargo has set its sights on gaining additional market share in its German domestic markets well as other European core markets. It also intends to improve its competitive clout against competitors from the mid-price segment.
-The German market is among the most attractive in Europe. The measures we are taking will send a strong signal to our customers and, naturally, to competitors as well: Lufthansa Cargo will go to every length to defend and expand its position in its domestic market, says Andreas Otto, Lufthansa Cargo Board Member Marketing and Sales.
-The price offensive is combined with wide-ranging measures to sharpen the focus on the customer. To that end, Lufthansa Cargo will tailor its entire business processes to address specific customer needs even more strongly than hitherto. Aside from strengthening the company's ties with existing customers, those measures are designed to further the acquisition of new clients through attractive and professional logistics services, the message reads.